WHY SOCIAL MEDIA MATTERS IN RECRUITMENT

Social media has changed the way people find information, form impressions, and make decisions, and recruitment is no exception. At Elliott Gray, we’ve seen how these platforms can genuinely shape the success of a role, not just by increasing visibility but by helping us tell a clearer story about the organisations and opportunities we represent. Recruitment should never be a post‑and‑hope exercise; it deserves intention, strategy, and an understanding of where people are paying attention.

Showing Who We Are, Before We Even Say Hello

One of the things we value most about social media is the way it humanises the recruitment process. Candidates get a feel for who you are long before they interact directly.

Through everyday posts about the work, the team, and values, people gain a sense of how you operate and what matters most. It makes the recruitment journey feel more familiar and more personal, something we’ve always aimed for.

Crafting Campaigns With Purpose

Every role requires a specific and targeted strategy, based on the audience you are speaking to. Instead of relying on a standard job ad, we look at each role through a marketing lens: Who is the ideal candidate? What do they care about? Where do they spend their time online?

From there, we shape a social media campaign that feels tailored, targeted, and authentic. Sometimes that means spotlighting the culture of a team; other times it means bringing the role to life visually or sharing insights that matter to the people we want to reach.

The goal is simple: make sure the right people see themselves in the opportunity.

Understanding the Canberra Context

Because we work so closely with the Canberra market, we see trends play out in real time. We notice what types of posts spark conversation, what topics resonate across industries, and how different audiences engage across different platforms.

These insights shape the way we design our campaigns. They help us share roles in ways that feel relevant to people who live and work here, and they allow us to contribute something meaningful back to the community through ongoing commentary and shared experiences.

Recruitment With a Marketing Mindset

Over time, social media has become less of an optional add‑on and more of a core part of our recruitment approach. It’s a space where we can tell stories, spark interest, and reach beyond the active job‑seeker market, often finding people who weren’t looking, but were open to the right opportunity.

Good recruiters fill jobs.
Great recruiters understand how to attract the right people.
At Elliott Gray, social media is one of the ways we make that difference clear, every single day.